Everyone wants to be The expert in their industry, especially on social media. I’m talking about the person who shares any industry news the second it’s released. They study the information and regurgitate it to the world with their opinions plastered all over it. This is a great strategy to use if you want EVERYONE TO IGNORE YOU.
The hard truth is that you are no more an expert than most of your competitors, and even if you are, your customers don’t care. They don’t care about your industry. They don’t require an abundance of technical jargon and explanations and they don’t care about the newest tools, features or software upgrades happening in your industry. All they need to know is that you’re good at what you do and you don’t usually prove that through social media.
In short: You’re wasting your time.
Disclaimer: I’m not saying you shouldn’t keep up on your industry. I’m saying you should share it internally with the people who actually care.
So now that you have all of this time free time what are you going to do with it? Pay Attention, this is the important part: Spend Less Time Being The Expert And More Time Being Interesting. Grab your customers’, and your followers’, attention and hold on to it for dear life! It doesn’t matter if you’re a B2B business or a B2C business, you’re dealing with people. Your goal is to give them food for thought, fuel for conversation and mental breaks from their daily grind. Here are a few ideas to help you become a little more interesting.
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Make People Laugh -
Make People Cry
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Talk about life, not just business.
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Find out what’s important to your following.
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Be Human
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Make friends, not just followers.
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Show interest in other people.
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Ask questions.
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Listen more than you talk
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Use your imagination
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BE MORE VISUAL
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